OUR STORY
Upward Capital was launched when two friends wanted to help make real estate investing more accessible. Since then, the Upward Capital team has worked to build an investment firm focused on real estate opportunities in growing markets around the country. The company now holds investments in Oklahoma, Virginia, Missouri, Tennessee, Texas, Arkansas, and Maryland.
We believe strongly that there are real estate opportunities that both yield outstanding returns for our investors and contribute to the positive growth and development of their respective communities. Our mission is to make real estate investing more accessible by providing opportunities and sharing stories, and to promote the upward mobility of our investors, residents, and partners through investing. A rising tide lifts all boats.
Clif Luber | Managing Partner
In addition to founding Upward Capital in 2020, Clif served as a Supply Officer in the U.S. Navy. Now working in Defense Technology, Clif is a part-time entrepreneur excited about real estate because of its ability to improve people’s lives.
Clif graduated with a degree in Political Science from the United States Naval Academy where he was named a Harry S. Truman Scholar. He has previously served on a destroyer, hospital ship, and submarine, as well as at the Pentagon and White House. His last tour on active duty he served as a Special Operations Logistician.
Clif’s real estate experience includes Multifamily (Apartments), RV Parks and Campgrounds, as well as Short Term Rentals. He is a General Partner on over 920 units and a Limited Partner on 550 units. As a co-founder of Upward Capital, he is dedicated to helping veterans, young professionals, and families invest and build financial freedom with real estate joint ventures and syndications.